From Bean Counter
to Bead Counter
Handcrafted jewelry inspired by the colors, textures, and free spirit of the American Southwest.
The Person Behind
Every Bead
My name is Lily and I have a confession to make: I'm a "bean counter." Yes, that's right — an accountant who makes jewelry and runs a shop. I hold a Bachelor's degree in Economics and earned my MBA in Accounting in 2013, yet numbers were never my true passion.
As a child, I was enchanted by color, patterns, and all the intricate details of good design. Though I initially chose the "safe" path of a traditional career, my heart always gravitated toward the arts and crafts.
After my daughter was born in 2018, I began to rethink what I truly wanted in life. I realized I wasn't fully embracing the passions that make me feel alive — especially jewelry. This pursuit of harmony led me to start teaching myself jewelry-making with wire and beads.
Now, as of 2019, I create handmade beaded jewelry and gifts inspired by a vibrant boho and southwestern flair — celebrating the natural beauty of stones and beads, combining artistic detail with a rustic, free-spirited aesthetic.
Get in Touch →Made with Purpose
My designs celebrate the natural beauty of stones and beads, combining artistic detail with a rustic, free-spirited aesthetic.
Made by Hand
Every single piece is hand-strung by me personally. No machines, no mass production — just skill, patience, and care in every bead.
One of a Kind
Natural stones are never identical. Each piece carries its own unique color variation and character — making your jewelry truly one of a kind.
Genuine Materials
I use only authentic natural stones — turquoise, spiny oyster, coral, freshwater pearl, jasper, and more — sourced for their beauty and integrity.
Custom Made
Choose your length, metal, and color at checkout. I make every necklace and bracelet to order — tailored specifically to you.
Fast Shipping
Orders ship within 1–3 business days from New Jersey. Free standard shipping on all US orders over $75.
Star Seller
Consistently earning 5-star reviews, dispatching on time, and replying quickly to every message. Your experience matters deeply to me.
The Process
Stone selection
I hand-select every stone and bead for color consistency, quality, and natural beauty before any piece begins.
Hand-stringing
Each bead is individually strung by hand using professional-grade wire or cord, knotted and secured at every accent point.
Finishing
Clasps, closures, and accent pieces are added — sterling silver, copper, or gold-filled depending on your chosen style.
Packaging
Every piece is packed in a 3.5" kraft gift box, inspection-checked, and shipped with care — ready to gift or keep.
Thank you for joining me on this journey
from bean counter to bead counter.
One beautiful, handcrafted piece at a time. — Lily Juell ♡